Areté: Activate Your Heroic Potential
- Downloads：3573
- Type：Epub+TxT+PDF+Mobi
- Create Date：2023-12-02 03:21:30
- Update Date：2025-09-07
- Status：finish
- Author：Brian Johnson
- ISBN：B0CFYQN2S5
- Environment：PC/Android/iPhone/iPad/Kindle
Reviews
Leila Nazaroff
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This book is jam-packed with wisdom， inspiration， motivation， life tools， and encouragement， and I have only just begun to read it。 I am super excited to go deeper and deeper。
Don Jurgens
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An instant classic。 My new go-to book gift to friends。
Chris Starr
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"Areté: Activate Your Heroic Potential" by Brian Johnson is a real gem for anyone into personal growth。 If you're already a fan of Brian's Heroic lessons， this book is the perfect companion。 It's all about tapping into your best self， mixing cool ancient ideas with today's science。The book feels like a natural part of the whole Heroic world。 It's easy to read and really inspiring， filled with practical tips that make you think and act differently。 It's like having a friendly guide to help you be "Areté: Activate Your Heroic Potential" by Brian Johnson is a real gem for anyone into personal growth。 If you're already a fan of Brian's Heroic lessons， this book is the perfect companion。 It's all about tapping into your best self， mixing cool ancient ideas with today's science。The book feels like a natural part of the whole Heroic world。 It's easy to read and really inspiring， filled with practical tips that make you think and act differently。 It's like having a friendly guide to help you be your best， every step of the way。In short， this book is a must-read if you're into improving yourself。 Brian Johnson nails it with simple， powerful advice that sticks with you。 Definitely a keeper in your personal development collection。 。。。more
Jeff Coffey
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A perfect holiday recipe， all 451 ingredients， wonderfully integrated， cooked， and ready to change your life！ It might take you a lifetime to read each and every source for this wisdom， but the collective perspective and spices that Brian provides creates a magical dish indeed。 It's going to all my friends and family as stocking stuffers this holiday season！ A perfect holiday recipe， all 451 ingredients， wonderfully integrated， cooked， and ready to change your life！ It might take you a lifetime to read each and every source for this wisdom， but the collective perspective and spices that Brian provides creates a magical dish indeed。 It's going to all my friends and family as stocking stuffers this holiday season！ 。。。more
Tim
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I've followed Brian's work with Heroic since he started the platform。 I was lucky to receive a free early-release copy of Areté: Activate Your Heroic Potential。 First， the book is packed with 451 concepts and ideas that， if implemented and studied， will undoubtedly improve your life。 Brian has a fantastic talent for pulling ideas together and building on those ideas into a cohesive message for his readers。 This is a book you'll want to spend time rereading and studying。 A single pass isn't going I've followed Brian's work with Heroic since he started the platform。 I was lucky to receive a free early-release copy of Areté: Activate Your Heroic Potential。 First， the book is packed with 451 concepts and ideas that， if implemented and studied， will undoubtedly improve your life。 Brian has a fantastic talent for pulling ideas together and building on those ideas into a cohesive message for his readers。 This is a book you'll want to spend time rereading and studying。 A single pass isn't going to do it。My one challenge with the book isn't in its content but in the organization of it。 If you're familiar with Brian's +1° newsletters as a Heroic practitioner， the content will feel near， if not exact， to the +1° you've already consumed。 Each micro-chapter reads as a daily newsletter， sometimes making the concepts feel disconnected and almost too brief。 While appropriate for a newsletter， the same call to action at the end of each micro-chapter gets overused and tired when reading the book。 That criticism aside， the book is truly powerful， and if you're willing to give it a chance， I definitely recommend it。 。。。more
Shane Tomes
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Finally a book that lives up to what the title claims。 When most books are full of theory and leave you with little in the way of how to integrating the knowledge into your life， Brian Johnson goes above and beyond to help you integrate the wisdom in Areté: Activate Your Heroic Potential into your every day life。 When most books spend hundreds of pages teaching and supporting one lesson to improve your life， Areté: Activate Your Heroic Potential weaves 451 life changing lessons， through 7 object Finally a book that lives up to what the title claims。 When most books are full of theory and leave you with little in the way of how to integrating the knowledge into your life， Brian Johnson goes above and beyond to help you integrate the wisdom in Areté: Activate Your Heroic Potential into your every day life。 When most books spend hundreds of pages teaching and supporting one lesson to improve your life， Areté: Activate Your Heroic Potential weaves 451 life changing lessons， through 7 objectives， to unlock your potential and invite you to live your life’s adventure。 Last， this book is an invitation to a community of world changing heroes through the Heroic app and Heroic Coach program。 A community of people driven to help the world thrive by being the change the world needs and supporting one another in the process。 Buy this book， answer the call。 You won’t regret it。 。。。more
Brian Toro
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When does paper catch fire？ - 451 degrees！ And so it goes that this compendium of brilliant， life changing wisdom contains 451 micro-chapters。What do you want to know。。。 Philosophy？ Confidence？ Charisma？ Wisdom？ Healthy Living？ Grit？ Stoicism？ Happiness？ Creating a Masterpiece day？ Motivation？ This book covers it all and so much more。 The best part is that each chapter dives into the science and the practicality of each topic and provides you with a balance of each that can be assimilated into y When does paper catch fire？ - 451 degrees！ And so it goes that this compendium of brilliant， life changing wisdom contains 451 micro-chapters。What do you want to know。。。 Philosophy？ Confidence？ Charisma？ Wisdom？ Healthy Living？ Grit？ Stoicism？ Happiness？ Creating a Masterpiece day？ Motivation？ This book covers it all and so much more。 The best part is that each chapter dives into the science and the practicality of each topic and provides you with a balance of each that can be assimilated into your own life。After reading some preview chapters I've been looking forward to this book coming out for months and I gotta say it does not disapoint。 I hope， Deo Volente， you'll be as amazed as I am 。。。more
Matt Traub
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Want to live your best life？Brian has spent decades studying philosophy/scientific research， as well as summarized 650+ self help books， to give you a road map to your best self。 His work has changed my life and I hope it changes yours too！
Reader
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A "must read" for everyone interested in self-developing and wisdom。 A "must read" for everyone interested in self-developing and wisdom。 。。。more
Ron
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I got an advanced reader copy of Areté: Activate Your Heroic Potential。 I've followed Brian for a while and I couldn't wait for the book to come out。 I bought extra copies for each of my adult kids as well。 I got an advanced reader copy of Areté: Activate Your Heroic Potential。 I've followed Brian for a while and I couldn't wait for the book to come out。 I bought extra copies for each of my adult kids as well。 。。。more
Jean-Sébastien Gagné
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This guy is a legit master philosopher that is already changing the world。 A must have！
Steve Sarner
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As we approach Thanksgiving 2023， here in the US， I can’t think of a more appropriate time for sharing my review of Areté: Activate Your Heroic Potential 。 That’s because among a plethora of insights， gratitude is a key theme and the author enlightened me on a broader view of just how far gratitude extends in my every day life。 But， there’s so much more。My friend， Otis Chandler （some of you may have heard of him） has said: “the right book， in the right hands （and at the right time） can change th As we approach Thanksgiving 2023， here in the US， I can’t think of a more appropriate time for sharing my review of Areté: Activate Your Heroic Potential 。 That’s because among a plethora of insights， gratitude is a key theme and the author enlightened me on a broader view of just how far gratitude extends in my every day life。 But， there’s so much more。My friend， Otis Chandler （some of you may have heard of him） has said: “the right book， in the right hands （and at the right time） can change the world"。Very true and it can also change an individual。 Reading Areté and learning about Heroic has certainly come to me at the right time to open up new perspectives and learnings across an extraordinary spectrum of wisdom from great philosophers and minds。 It's made such a positive impact on me personally。Brian Johnson has written a masterpiece of a book。 Extraordinarily insightful and extraordinarily well written。It’s a delight to read and easily absorbed。 I didn’t think one could distill teachings from a multitude of deep thinkers ranging from famous ancient philosophers to many leading minds of today and make their material and message so accessible。 So clear。 So impactful。But that’s what you’ll find in the 1000+ pages of Areté which includes the author's own valuable thinking and perspectives。Speaking of a thousand pages， I am not sure I have ever actually made it through a 1，000+ page book before。 No， actually， I am certain， I have not。But， Areté read as fast and easy as a 100 page book for me。 And as a side benefit， my Goodreads Year In Books summary will look AWESOME this year with Areté leading the pages read field there！ Whooo！ :） After finishing it， I’m now enjoying just opening to a random page and rereading that particular chapter to start or end my day。As Otis talked about a book changing the world， the author does here too as his mission is to truly help people worldwide realize their own Areté and make a major positive difference in the world。 Can Brian Johnson and the team at Heroic accomplish this？ My bet is yes。I highly recommend this exceptional book。Let’s get to work。Disclosure: I was introduced to the author by an outstanding book marketing agency which I advise and received a complementary advance reader copy。 I have since purchased a number of copies as Christmas gifts。 。。。more
Jen
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This book makes you feel motivated and inspired on every page。 It's a big book but can be easily digested with a few bite-size chapters at a time， each full of wisdom， and you can see which chapter title is speaking to you that day and hop around。 I'm loving it。 I'm actually listening to the audiobook and keep the hardcover on my nightstand。 I've been reading some pages before bed and waking up ready to take on and succeed at the day。 "Tomorrow starts tonight。" I'm definitely gifting this to peo This book makes you feel motivated and inspired on every page。 It's a big book but can be easily digested with a few bite-size chapters at a time， each full of wisdom， and you can see which chapter title is speaking to you that day and hop around。 I'm loving it。 I'm actually listening to the audiobook and keep the hardcover on my nightstand。 I've been reading some pages before bed and waking up ready to take on and succeed at the day。 "Tomorrow starts tonight。" I'm definitely gifting this to people for the holidays to help set them up for success in 2024。 。。。more
Andie
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I would consider myself a newbie in the personal development world， which can be a somewhat intimidating industry。 This book is an excellent one stop shop for everyone regardless of whether they are new to personal development or a seasoned personal development pro。 I love that the short chapters make it attainable to work through and easy to digest and reflect on。 Cannot recommend this book enough！
Trevor Gere
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I've been following Brian Johnson for over 3 years。 He has always delivered phenomenal content。 Sure， as other have pointed out， a lot of what he brings is not his own unique knowledge。 I see Brian as an amazing aggregator。 Imagine not having to read through thousands of books to pull out the wisdom。 What if one book brought together the knowledge， wisdom， and experiences from literally thousands of books， and put it together in an easy to read format？ All you have to do is carve out a few minut I've been following Brian Johnson for over 3 years。 He has always delivered phenomenal content。 Sure， as other have pointed out， a lot of what he brings is not his own unique knowledge。 I see Brian as an amazing aggregator。 Imagine not having to read through thousands of books to pull out the wisdom。 What if one book brought together the knowledge， wisdom， and experiences from literally thousands of books， and put it together in an easy to read format？ All you have to do is carve out a few minute of time every day to absorb and put into practice what you've read。 With consistency and practice， you'll be a changed person！ 。。。more
Scott Wolf
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**I had an advance reader copy。**If you were looking for one place to find the best wisdom humanity had to offer， you would be hard pressed to find a better choice than this book。 There are multiple ways you can approach your reading adventure: go the traditional cover-to-cover route; parachute in to whatever appeals to you at the moment; heck， even start at the end and work backwards。 There is such richness in the content you will benefit by opening the book at any point。 BUT。。。you have to do t **I had an advance reader copy。**If you were looking for one place to find the best wisdom humanity had to offer， you would be hard pressed to find a better choice than this book。 There are multiple ways you can approach your reading adventure: go the traditional cover-to-cover route; parachute in to whatever appeals to you at the moment; heck， even start at the end and work backwards。 There is such richness in the content you will benefit by opening the book at any point。 BUT。。。you have to do the work。 This is not a read it and leave it book。 Brian Johnson is a guide。 He will not do the work for you， and the book will be nothing more than a pretty cover between bookends if you don't implement the wisdom。 For the last 2 years I've been following Brian and implementing the wisdom shared in this book。 The positive changes in my life have been profound。 This book can be a catalyst for you to be the best version of yourself。 。。。more
Iroshan
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Liked Brian when he was starting out on YouTube。 His notes were so good。But his book certainly is so so better。 So much knowledge。Thanks for doing the hard work
Fabian Jahnz
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A truly life-changing book。 It would be kind of an understatement to echo Brian Johnson‘s words from countless philosophers notes he created: This book is packed with big ideas。 Brian really did a great job to condense the wisdom of years of his studies of ancient philosophy and modern science into this book， which provides not only wisdom， but practical advise to apply it in your daily life。
Erica Rose
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It's all in here！ The WISDOM of those who have walked before us and shared to be passed on through time to help guide the humans of the now and future。 Thanks for the passion and work of Brian to compile this amazing book， it's a beautiful and profound guide I will cherish， take to heart and share with others。 TY BJ！ It's all in here！ The WISDOM of those who have walked before us and shared to be passed on through time to help guide the humans of the now and future。 Thanks for the passion and work of Brian to compile this amazing book， it's a beautiful and profound guide I will cherish， take to heart and share with others。 TY BJ！ 。。。more
Randy
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I'm digging into Arete and it is amazing。 Broken down into 451 ideas that you can either jump all over on whatever topic you desire or just start at the front and keep going。 So much wisdom is distilled into this book。 You will not be disappointed if you decide to get this book。 I'm digging into Arete and it is amazing。 Broken down into 451 ideas that you can either jump all over on whatever topic you desire or just start at the front and keep going。 So much wisdom is distilled into this book。 You will not be disappointed if you decide to get this book。 。。。more
Valerie
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（I got an advance reader copy so am about halfway through the book now on release day！） I've followed Brian Johnson for years。 There's no one better at finding and synthesizing the most valuable info on personal development from all realms— philosophy， psychology， spirituality， and high performance— in a way that's highly applicable and engaging。 Between this book and the Heroic app， Brian & team provide an incredible "home base" for all things personal and professional development。 I am proud t （I got an advance reader copy so am about halfway through the book now on release day！） I've followed Brian Johnson for years。 There's no one better at finding and synthesizing the most valuable info on personal development from all realms— philosophy， psychology， spirituality， and high performance— in a way that's highly applicable and engaging。 Between this book and the Heroic app， Brian & team provide an incredible "home base" for all things personal and professional development。 I am proud to be a Heroic Coach， and thrilled that many of Brian's best ideas （as well as those he's gleaned from other experts， whom he always credits） are now available in this beautiful， powerful book。 。。。more
STEPHEN
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EXCELLENT BOOK ！ I HAVE RECEIVED ADVANCED READER COPY ！THANK YOU ！
Gaby
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Years of work distilled into this easy-to-read and use book。I have been sitting down and reading a few chapters each morning。 It has so much wisdom。 What a great way to start the day。 Thank you so much for writing this book。 I love it。 So much so， that I have ordered multiple more copies for friends and family。
Daniel Hegerich
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In January 2021， was blessed to find my way to Brian Johnson through Ben Pakulski's podcast， Muscle Intelligence， where Ben emptied his heart and mind out about Brian Johnson。 I immediately joined Brian's Optimal Coach program， now known as Heroic Coach， and have been learning and practicing the principles and philosophy Brian has spent the last 25 years living， breathing， eating， and teaching。 And now ARETE！ is born into physical reality！ ARETE is a must read for anyone who is willing to step o In January 2021， was blessed to find my way to Brian Johnson through Ben Pakulski's podcast， Muscle Intelligence， where Ben emptied his heart and mind out about Brian Johnson。 I immediately joined Brian's Optimal Coach program， now known as Heroic Coach， and have been learning and practicing the principles and philosophy Brian has spent the last 25 years living， breathing， eating， and teaching。 And now ARETE！ is born into physical reality！ ARETE is a must read for anyone who is willing to step out of the quicksand of medicrity and into the quest for demonstrating the courage and love to live life to its utmost fullest expression of human potential。As a 6x Cancer Survivor， this book is H。O。P。E。 for oneself and for humanity at large。 The acronym H。O。P。E。 stands for Helping Other People Evolve into their True Authentic Nature。 And that is what ARETE is all about: Bringing the very best out of me， you and us moment to moment to moment realizing that our future will be better than our present because we can make it so。 The gift of Brian Johnson's is the ability to bring to life our individual and collective potential is written in the words and felt inbetween the words throughout ARETE。 Read this book， live this book and share this book with family， friends， co-workers， strangers， bosses， etc。 and we will have a real shot at transforming this world。"If you bring forth what is within you， what is within you will save you。 If you donot bring forth what is within you， what you donot bring forth will destroy you。" ~ Gospel of ThomasARETE！ Bring forth your human potential that is inside of you and it will more than save you。 It will liberate your gifts to be of greater service to something bigger than yourself。 Dan Hegerich， 6x Cancer Survivor， Heroic Performance Life Coach 。。。more
Kristin
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The wisdom shared in this book is transformative！ I’ve been a fan & follower of Brian Johnson and Heroic for over a decade。 I love that Heroic is both a certified B Corp and a Public Benefit Corporation。 Their mission is to help 51% of the world’s population flourish by 2051。 This book， Arete， helps us all learn to flourish by closing the gap between who we are and who we aspire to be， so that， together we can make the world a better place。 The science-based wisdom is shared in 451 lessons that The wisdom shared in this book is transformative！ I’ve been a fan & follower of Brian Johnson and Heroic for over a decade。 I love that Heroic is both a certified B Corp and a Public Benefit Corporation。 Their mission is to help 51% of the world’s population flourish by 2051。 This book， Arete， helps us all learn to flourish by closing the gap between who we are and who we aspire to be， so that， together we can make the world a better place。 The science-based wisdom is shared in 451 lessons that are easy to read， understand， and practice— the lessons are focused on how to optimize the way we sleep， move， eat， breath， focus， celebrate with gratitude， and prosper （which literally means “move forward with hope”）， so that we show up as our best selves with our energy， work， and love。 It’s a impactful read for folks of all ages— students， professionals， parents， retirees— helping us all figure out & focus on what matters most — cultivating our best energy & attention so we can show up for ourselves & others。 。。。more
Jennifer Schumacher
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The ratings & want to reads on this book will be skewed。 They are running a giveaway that REQUIRES you to put the book onto good reads to enter。 So I’m skewing it back to the negative。 I don’t trust things like this。
sarah
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Get ready to explore your wildest dreams， Arete by Brian Johnson will invigorate your life with small bite sized bits of wisdom based on ancient wisdom， modern psychology and modern science。 Practicing the principals in this book will stoke your souls burning 🔥 and mastering your life by living with Arete will make the world a better place！ It’s game time。 Get ready， get set， let’s go！
Hellen Spanjer
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This book is an incredible 80/20 of the 80/20 of personal growth based on ancient wisdom and modern science; distilled and synthesized into 451 wisdom “bombs”。 It is thoughtfully curated to enable us to flourish and express your fullest potential。 The hard copy provides wisdom at your finger tips。 The audio version you can palpably feel Brian Johnson’s soul force pouring into the listener。I recommend it in a heartbeat！
Ankita
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I am currently engrossed in an advanced reader copy of Arete: Activate Your Heroic Potential by Brian Johnson and I can't recommend it enough！ This book is full of insightful wisdom and practical， easy-to-follow steps。 Its compelling storytelling and motivational tone are truly transformative， inspiring you to evolve into your best self。 I eagerly anticipate adding a physical copy to my bedside collection for daily reading and as a constant source of encouragement。 I only wish this book had been I am currently engrossed in an advanced reader copy of Arete: Activate Your Heroic Potential by Brian Johnson and I can't recommend it enough！ This book is full of insightful wisdom and practical， easy-to-follow steps。 Its compelling storytelling and motivational tone are truly transformative， inspiring you to evolve into your best self。 I eagerly anticipate adding a physical copy to my bedside collection for daily reading and as a constant source of encouragement。 I only wish this book had been available 20 years earlier， but I'm grateful to have it in my life now！ 。。。more
Kevin Markin
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